The BlackBerry 2013 Live conference to announce that BBM invite soon iOS and Android.
This is Thorsten Heins, CEO of BlackBerry who made the official announcement: mail invite BBM on iOS by this summer.
Opening or despair sign BlackBerry seeks to catch up on the competition and could use platforms other manufacturers to promote its own products.
Thus, BlackBerry Messenger, the application that has largely contributed to the success of devices RIM should invite on Apple and Google systems this summer.
The application should be free and allow sending secure messages between users. The orientation was cross platform was initiated in January 2012 by Jim Balsillie, then set aside for development of a new range of smartphones BB10.
However, BlackBerry has long been that the only offer this secure internal messaging sees today overwhelmed by the multitude of applications of this kind. Apple already has for some time its own compatible between devices of the Messages brand.
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| BlackBerry Messenger invite iOS and Android |
Other applications like Kik or WhatsApp together now more than 200,000 new users per day, a huge potential channel BlackBerry wants to bring in potential customers in its ecosystem.
It becomes obvious in view of redemption as Skype by Microsoft or developments such as Facebook Messenger or Viber, the various messaging are the most popular applications on the mobile market.
But if BBM was long the application was missing on Apple and Android devices, today the situation has changed, and users are left with an important choice courier equivalent or more efficient.
One wonders if the BlackBerry does not come too late, and if users bother to try BBM as they are already moving towards more advanced applications and gathering a lot of users.
